One system runs the BMW center, from the first ring to the keys back in hand

One system runs the BMW center, from the first ring to the keys back in hand

35+ BMW centers run on Numa today. Every call answered day or night, every client known by name, vehicle, and history, and every conversation ending in a booked visit or with the right person on your team.

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Operator
Incoming call · 7:32 AM
Operator answers on the first ring
Client known · 2023 X5
Routed to service with the reason
Booked · Thursday, 8:00 AM
The problem

The drive opens at 7:30. So does the voicemail box.

Every advisor is with a client when the doors open, and the phones keep ringing. Calls roll to voicemail, clients wait on a callback, and by 9:00 the store is already behind. A BMW client who doesn’t hear back doesn’t wait. They call the next BMW center.

$850K+

$850K+

$850K+

a year in revenue the average dealership loses to calls nobody answered.

32%

of client threads never get an answer

1 in 2

voicemails never get a return call

40%

of inbound service calls are caused by a prior communication failure

Direct from BMW centers running Numa

“Before Numa, all the phone calls that came in
at 7:30 were going to voicemail. That voicemail
box for a service advisor is a black hole.”

Michael Yates, General Manager, BMW of Bridgewater

Two BMW centers. Same call.

The same X5 owner calls two BMW centers at 7:32 AM, while every advisor is in the drive. Watch how each morning plays out.

Store without Numa
Store with Numa
Rings through to the advisor. Voicemail.
7:32 AM
Numa
Operator answers on the first ring.
The client leaves a message about the oil service reminder on the dash and hangs up.
7:33 AM
Numa
Operator knows the client, the 2023 X5, and the oil service that’s due, and routes the call to service with the reason attached.
The voicemail waits behind six others.
7:35 AM
Numa
Booked for Thursday at 8:00 AM. Confirmation text sent.
An advisor returns the call. The client already booked with another BMW center.
9:41 AM
Numa
The advisor sits down to a booked appointment and the full conversation in the inbox.
Client status: booked elsewhere
Client status: on Thursday’s schedule

Numa is the difference between a booked client and a lost one

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The system

One system runs the whole store

Every call, text, and voicemail lives in one Smart Inbox your team already knows. Sales is the newest part. The rest has been running dealerships for years.

Numa for Sales

The newest part of the system. Answers every sales call with Inventory Fluency, finds the vehicle that fits, and books the visit.

Operator

Precision Routing at the top of every line. It answers on the first ring, learns why the client is calling, and puts them in the right hands. When the phone rings, your team knows the call is for them.

LiveCSI™

Experience protection in real time. Sentiment scored on every call and text, and heat cases flagged while the client is still in the shop.

Call Intelligence

Truth, coaching, and revenue signals. Every call recorded, transcribed, and analyzed, with missed revenue moments pulled out of live conversations.

Opportunities

Revenue recovery at scale. Declined service, recalls, warranty, and equity moments found and worked, prioritized by intent.

It answers knowing the client.

The caller isn’t a stranger. Service history, open ROs, the X3 lease they mentioned ending in March, and every prior text live in the same system. The agent serves with the store’s memory.

Client experience

Every call carries the BMW name. Protect it in real time.

When a client calls a BMW center, they are calling BMW. LiveCSI™ scores the sentiment of every call and text as it happens, flags the client at risk while the vehicle is still in the shop, and routes the save to a person who can make it right. You hear about the bad visit before the survey does.

1B+

1B+

calls, texts, and chats handled by Numa

95%

95%

95%

routing precision with Operator, so every client reaches the right person

1,500+

1,500+

dealerships across the U.S. and Canada run on Numa

Sales, across the Numa network

32 min
→ 1.9 min

32 min
→ 1.9 min

median first response to a sales lead when Numa answers first

62.6%

62.6%

of qualified sales conversations end with a booked appointment

of qualified sales conversations end with a booked appointment

4M+

4M+

appointments booked by Numa agents

appointments booked by Numa agents

How it fits

Leads flow to your CRM. Numa covers 90% of DMS integrations including CDK, Tekion, Reynolds & Reynolds, Dealertrack, and Xtime.

CDK Global logo
Tekion logo
Reynolds & Reynolds logo
Dealertrack logo
Xtime logo
PBS Systems logo

Partnered with some of the top OEMs in the industry, and growing

#1 in Automotive AI. Inc. 5000 four years straight. Fast Company World’s Most Innovative Companies 2026, Top 10 in Automotive.

FAQ

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Does Numa work for BMW centers?

Yes. 35+ BMW centers run on Numa today, inside a network of 1,500+ dealerships. BMW is one of the OEMs Numa partners with, alongside GM, FordDirect, and Stellantis.

Does Numa work for BMW centers?

Yes. 35+ BMW centers run on Numa today, inside a network of 1,500+ dealerships. BMW is one of the OEMs Numa partners with, alongside GM, FordDirect, and Stellantis.

What does Numa do in the service drive?

It answers every call, knows the client and the vehicle, books the appointment, sends status updates before clients call to ask, and flags at-risk clients with LiveCSI™ while the vehicle is still in the shop.

What does Numa do in the service drive?

It answers every call, knows the client and the vehicle, books the appointment, sends status updates before clients call to ask, and flags at-risk clients with LiveCSI™ while the vehicle is still in the shop.

What does Numa for Sales do?

It answers sales calls with Inventory Fluency, knowing every new and used vehicle on your lot down to the trim, features, and miles. It values trade-ins, books the visit with your sales team, and lands every qualified lead in your CRM with the full conversation.

What does Numa for Sales do?

It answers sales calls with Inventory Fluency, knowing every new and used vehicle on your lot down to the trim, features, and miles. It values trade-ins, books the visit with your sales team, and lands every qualified lead in your CRM with the full conversation.

Does it work with my CRM and DMS?

Leads are delivered to your CRM. Numa covers 90% of DMS integrations including CDK, Tekion, Reynolds & Reynolds, Dealertrack, and Xtime.

Does it work with my CRM and DMS?

Leads are delivered to your CRM. Numa covers 90% of DMS integrations including CDK, Tekion, Reynolds & Reynolds, Dealertrack, and Xtime.

What happens when a caller needs a person?

Operator answers every call on the first ring and puts the caller in the right hands. The call routes to the advisor, desk, or department that can help, based on rules you set, with the reason for the call carried through.

What happens when a caller needs a person?

Operator answers every call on the first ring and puts the caller in the right hands. The call routes to the advisor, desk, or department that can help, based on rules you set, with the reason for the call carried through.

My group sells BMW alongside other brands. Does Numa cover every store?

Yes. One system covers every rooftop you operate, with each store’s clients, inventory, and schedulers kept distinct.

My group sells BMW alongside other brands. Does Numa cover every store?

Yes. One system covers every rooftop you operate, with each store’s clients, inventory, and schedulers kept distinct.

How long does setup take?

Days. Configuration, testing, then go-live, led by a Numa implementation manager.

How long does setup take?

Days. Configuration, testing, then go-live, led by a Numa implementation manager.

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Join the 35+ BMW centers already running Numa

Bring the experience BMW clients expect to every call, text, and visit.

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