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Every year, franchise auto dealerships leave up to $1.17 million on the table simply because of unanswered calls in their service departments. If that number gives you pause, you’re not alone.
Numa’s latest 2024 insights, drawn from nearly 600 dealerships actively using our AI-native platform, reveal hard data on untapped revenue opportunities—and actionable solutions to close the gap.
We’re on a mission to help dealerships like yours become AI-native, where smart technology takes the guesswork out of customer operations and team accountability, enhances the customer experience, and drives profits like never before.
While insights like these may seem intuitive to seasoned dealers, it’s invaluable for owners and GMs to have hard empirical data to validate any big decisions you’re considering for 2025. These trends highlight that, for many dealerships, it is challenging to execute basic customer operations like giving service updates and answering inbound calls. And nobody wants to lose service revenue to the competitor down the street.
Here’s what the numbers show—and more importantly, how you can act now to make 2025 your most profitable year yet.
On average, dealership service departments miss 158 calls per month—with some dealerships missing as many as 216 calls monthly. Multiply that by the industry average of $450 per Repair Order, and you're looking at six figures in potential revenue lost every year. When do these calls happen?
Peak appointment call hours are in the morning between 8 and 11:30 a.m. For a dealer service department, this creates a perfect storm of activity. During this window, staff juggle walk-in customers, manage service drive check-ins, and respond to a flood of inbound calls. For many teams, it’s a high-stress period where even the most efficient operations can fall short. Missed calls become inevitable, and delayed responses risk frustrating customers who expect swift service.
Unsurprisingly, peak scheduling lands on Monday and Tuesday. That brings a surge of appointment calls as customers rush to secure service slots early in the week. This influx creates a challenging environment for service teams, who must handle a flood of inquiries while maintaining operational efficiency. Many dealerships struggle to balance this demand with other critical tasks, leading to missed calls, longer wait times, and missed opportunities to connect with customers.
If your team isn’t equipped to handle the surge of calls during peak times—the Monday-Tuesday rush or the high-volume morning hours—competitors just down the street might be seizing those lost opportunities. Missed calls and delayed responses frustrate customers and open the door for them to take their business elsewhere, particularly when other dealerships are ready with faster, more responsive solutions. With tools like Numa, you can ensure that every inquiry is answered, every opportunity is captured, and your team remains ahead of the competition by delivering the seamless, efficient service customers expect.
AI technology has evolved from a "nice-to-have" to an essential tool for dealerships. End consumers increasingly trust AI to handle their calls, and dealerships using Numa are seeing impressive results:
AI doesn’t just prevent missed calls; it ensures every customer interaction is smooth, consistent, and frustration-free. Imagine never worrying about unanswered phones during peak hours again.
Are you ready to stop leaving money on the table? Here’s how to take action:
As Tasso Roumeliotis, Numa’s CEO and co-founder, puts it:
"This data shows how dealerships can unlock significant revenue while running customer operations more efficiently. Becoming AI-native isn’t just about technology—it’s about staying competitive in a fast-evolving market."
By leveraging insights from our 2024 report and implementing simple yet powerful changes, you can turn missed calls into closed deals, strengthen customer loyalty, and position your dealership as the leader in your market.
Don’t let another year pass with untapped potential in your service department. Embrace the AI-native dealership of the future—one where AI agents turn inefficiency into opportunity.
Let’s make 2025 the year you achieve record-breaking results. Schedule a demo with Numa or check out this 20 Group Best Idea deck created by one of Numa’s customers!
No more hold music. No more unanswered voicemails. Make every customer feel like they’re your top priority.