

Derek Simonds
EVP Automotive, Numa
From the desk of Derek Simonds
Silicon Valley, California
Dear Dealer,
Over 30+ years in this business, including running operations across 29 locations as COO of a top-40 dealer group, my team and I have studied over 1,300 dealerships, 50 million customer interactions, and more than 1 billion calls and texts.
What we found shocked me.

I couldn’t believe it at first. But the data was overwhelming. When your team is on the floor, at lunch, or closed for the night, those calls don’t wait. They go to the next dealer on the list.
Which means every call your team can’t get to (after hours, on a Saturday when the floor is three deep, during the lunch rush) isn’t just a missed call. It’s a car sold to the dealership down the street.
78% of car buyers purchase from the first dealership that picks up the phone. It’s not about the best price, the biggest inventory, or the nicest showroom. It’s about who answers first.
Here’s the good news: AI doesn’t have to be this thing that takes over your whole business. The dealerships winning right now aren’t using it to replace their people. They’re using it in smart, specific ways to catch the opportunities their staff physically can’t get to.
That’s why I created this assessment. Answer eight quick questions and we’ll show you the top three places AI can put money back in your store, ranked by what each one is worth to you.
Talk soon,
Derek Simonds
Trained on data from 1,300+ dealerships
The free assessment
All of it in about 60 seconds. Free, and 100% confidential.
Industry changes
67%
of dealers using AI for sales leads
63%
deployed AI in service
of dealerships now use AI
Source: CDK Global Survey
Appointment booking rate with AI
Across 1,300+ dealerships on Numa


Why listen to us
1,300+
dealerships
1B+
calls handled
80%+
booking rate
90%
DMS coverage
Backed by Gradient (Google’s AI fund), Threshold Ventures, Costanoa Ventures, Touring Capital, and Mitsui.
Calls recovered with AI
Numa · Oakland, CA · 1,300+ dealerships · CDK, Tekion, Reynolds & Reynolds











